Akanni Charges PROs To Embrace Modern Communication Strategies
The Secretary, Kwara State Hospitality and Tourism Development Board, Mrs. Adenike Ramat Akanni, has charged Public Relations Officers (PROs), to rethink their roles and embrace strategies that translate communication efforts into tangible economic and social benefits. She gave the charge while delivering a lecture at the monthly meeting of the Nigerian Institute of Public Relations (NIPR), held at the Reputation House, National Library Complex, Ilorin, Kwara State. Speaking on the theme, “Reimagining PR: Cocreating Financial Value in the Creative Economy and Tourism,” she emphasized that Public Relations should no longer be viewed solely as a platform for sharing information or managing an organisation's image, but as a strategic tool capable of driving patronage, attracting investment, promoting businesses, creating opportunities and contributing to revenue generation. Mrs Akanni further advised the practitioners to go beyond just information dissemination and provid...